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We have all seen the funny ads on TV recently, just in case you haven’t…watch below:

This isn’t just a funny advert, it’s a very clever way of using simple misdirection, an honest mistake even, to advertise a very different business and related website.

Just think about the consequences of this type of promotion, all over the country people are talking about this ad and it’s companion website – very clever indeed.

Ask yourself this question, if you want to attract more visitors and business to your web site then can you think of a more original way of doing this?

I think we have all missed the boat on this particular one, as the first is often the best remembered, and thinking about that, I guess we have concluded the purpose of the advert in the first place.

For reference, check out the web site www.comparethemeerkat.com and you will see that not only has the advert itself been cleverly worded and produced, but the companion website delivers a terrific experience as well, just hang around, click some links and no doubt you will be prompted for a redirection, how many of you chose the “I’m serious about meerkats link?”

This campaign is fresh and different in a market that is near saturation, how can we all learn from this?

The trick is to stay alert, never dismiss any idea until you have thought it through completely, you may be on to something so test your ideas out on friends and colleagues and watch their reaction, if most of them like it then you might have the beginnings of something good, possibly even viral which could be where this advert is heading.

I have to add the word “meerkats” to my dictionary as I write this because the spellchecker just keeps throwing this one up all the time, that kind of makes it’s own statement I guess and we should always consider that not everyone searching online has perfect spelling and grammar.

If you have an idea similar and as offbeat as this one why not roll with it, see where it takes you, hopefully to a flourishing web site and bulging order book but beware, being creative and different is all very well but if you come up with a successful campaign like this one, what exactly do you follow it with?

Simples!

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